Owning a small business is challenging in a typical year, but this year is extraordinarily difficult for small businesses throughout the country because of the global pandemic. That makes Small Business Saturday this November 28th more important than any year before it.
History of Small Business Saturday
Small Business Saturday began in 2010 by a not so small business, American Express, to help bring small businesses out of the great recession. Since then, it’s become an essential part of small businesses kicking off their busiest season. 99.9% of all U.S. businesses are considered small businesses. In addition to supporting the business owners, you’re also helping support the nearly 1.5 million employees and their families when you shop with small businesses. Let’s face it, this year, everyone needs a little support.
Shop Small Safely
This year, depending on where you are, walking into your favorite small business may not be possible for you or your family. So find a different way to support your favorite business. Make a purchase safely online, buy a gift card, or pick up at the curb.
Whether you shop Small Business Saturday on November 28 or any other day throughout the holiday season, think about those that have struggled this year to keep their livelihood going. Be sure to shop at your favorite small business to show your support because we are all in this together!